LSAs sit at the very top with the “Google Guaranteed” badge and are billed per lead, not per click. Great for service businesses where a qualified lead is worth a lot — you only pay when someone contacts you.
Classic search ads billed per click, with far more control over keywords, landing pages, and audiences. Better for e-commerce, complex offers, or driving traffic to a specific page.
Service businesses usually start with LSA for the cheapest qualified leads, then layer in Google Ads to scale. I set up and manage both, with leads flowing into your CRM and answered by your AI receptionist. See Paid Ads & LSA.
A free audit shows which channel gets you leads cheapest in your market.
Saving on processing is real money, and on a shop's volume it adds up. It is still small next to the estimate you never got to quote because nobody could reach you while you were under a car.
A free audit shows whether LSA, Google Ads, or both wins in your market.
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